Design · Technology · Innovation
Doctor of Design, professor and researcher at PUC-Rio. For over two decades I have been working at the intersection of design, technology and innovation — building transdisciplinary bridges for a connected world.
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Strategy and coordination of digital transformation at the Vice-Rectorate for Outreach and Pedagogical Strategy, PUC-Rio.
Integration of digital tools into teaching and research at the Arts & Design Department, PUC-Rio.
Design teaching at the Arts & Design Department, PUC-Rio, and mentoring in innovation programs at ECOA Institute.
For over twenty years I have been working at the intersection of design and technology. What started as curiosity became a vocation: understanding how digital solutions can be conceived with more care, more intention, and more respect for the people who use them.
Along the way, I built a transdisciplinary practice. I tailor the courses I teach so they blend concepts from design, programming, arts and the humanities, always seeking to provoke and keep students in touch with an ever-changing world. I believe the best projects emerge when people from different fields sit together to tackle the complex problems of our society.
Today, my greatest interest lies in reflecting on how technologies such as Artificial Intelligence and ubiquitous computing can facilitate the circulation of knowledge and augment people's intellectual capacity. The best technology is the kind we barely notice, yet it embraces us when we need it and helps us grow when we desire it.
Areas of Practice
Design of interfaces and digital experiences centred on human needs, with an empathic and research-grounded approach.
Strategic integration of AI into design, education and institutional digital transformation processes.
Pervasive interfaces and smart objects as means for information and knowledge exchange in everyday life.
Strategic processes of digitisation and modernisation of institutional systems, workflows and experiences.
Research and production in interactive media, digital narratives and contemporary communication platforms.
Methodologies that unite diverse domains — design, technology, arts and the humanities — for innovative solutions.
Courses I teach in the Design undergraduate programme and mentoring programmes I am part of.
Critical and practical understanding of AI and its implications for the theory, practice and future of Design. Ethical analysis, AI tools applied to the creative process, and co-creation between human and machine intelligence.
Field-based design exercises, experimentation with materials and techniques across different modalities, analogue and digital representation, and outreach activities.
Development of design projects across multiple approaches, with a critical lens and grounding in the realities of society and the market.
Capstone project focused on interaction and digital experience, from planning through to detailing and communicating results.
IdeiaGlobo, Ignition Petrobras, Insurtech, Apple Academy
Programmes vary according to active partnerships.
Open to collaborations, speaking invitations, academic advising and new projects at the intersection of design and technology.
marcelofpereira@puc-rio.br