Design · Technology · Innovation
Marcelo
F. Pereira
Doctor of Design, professor and researcher at PUC-Rio. For over two decades I have been working at the intersection of design, technology and innovation — building transdisciplinary bridges for a connected world.
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Roles
Digital Experience Coordinator
Strategy and coordination of digital transformation at the Vice-Rectorate for Outreach and Pedagogical Strategy, PUC-Rio.
Academic Technology Coordinator
Integration of digital tools into teaching and research at the Arts & Design Department, PUC-Rio.
Professor, Researcher & Mentor
Design teaching at the Arts & Design Department, PUC-Rio, and mentoring in innovation programs at ECOA Institute.
About
For over twenty years I have been working at the intersection of design and technology. What started as curiosity became a vocation: understanding how digital solutions can be conceived with more care, more intention, and more respect for the people who use them.
Along the way, I built a transdisciplinary practice. I tailor the courses I teach so they blend concepts from design, programming, arts and the humanities, always seeking to provoke and keep students in touch with an ever-changing world. I believe the best projects emerge when people from different fields sit together to tackle the complex problems of our society.
Today, my greatest interest lies in reflecting on how technologies such as Artificial Intelligence and ubiquitous computing can facilitate the circulation of knowledge and augment people's intellectual capacity. The best technology is the kind we barely notice, yet it embraces us when we need it and helps us grow when we desire it.
Areas of Practice
Expertise
User Experience
Design of interfaces and digital experiences centred on human needs, with an empathic and research-grounded approach.
Artificial Intelligence
Strategic integration of AI into design, education and institutional digital transformation processes.
Ubiquitous Computing
Pervasive interfaces and smart objects as means for information and knowledge exchange in everyday life.
Digital Transformation
Strategic processes of digitisation and modernisation of institutional systems, workflows and experiences.
Digital Media
Research and production in interactive media, digital narratives and contemporary communication platforms.
Transdisciplinary Design
Methodologies that unite diverse domains — design, technology, arts and the humanities — for innovative solutions.
Courses & Mentoring
Courses I teach in the Design undergraduate programme and mentoring programmes I am part of.
Design and Artificial Intelligence
Critical and practical understanding of AI and its implications for the theory, practice and future of Design. Ethical analysis, AI tools applied to the creative process, and co-creation between human and machine intelligence.
Studio: Looking Beyond Walls
Field-based design exercises, experimentation with materials and techniques across different modalities, analogue and digital representation, and outreach activities.
Project for Realisation
Development of design projects across multiple approaches, with a critical lens and grounding in the realities of society and the market.
Final Project in Digital Experience
Capstone project focused on interaction and digital experience, from planning through to detailing and communicating results.
ECOA Institute
IdeiaGlobo, Ignition Petrobras, Insurtech, Apple Academy
Programmes vary according to active partnerships.
Let's talk
Open to collaborations, speaking invitations, academic advising and new projects at the intersection of design and technology.
marcelofpereira@puc-rio.br